Use of smartphones in Kenya has grown in the last few months, giving Samsung a 43 percent lead in the market.
Speaking during the launch of Samsung Galaxy S4 at a
Nairobi hotel, Samsung Electronics East Africa Chief Operating Officer,
Robert Ngeru said the high demand in smartphones had grown because
people were looking for more in connectivity and data.
The number of Internet users in Kenya stood at 16.2 million by
December 31 last year, an 11.6 percent growth from the 14.5 million
users recorded at the end of September 2012.
The Samsung Galaxy S4 launch in Nairobi comes as part of an on-going
global launch of the smartphone in key markets and just a week from the
launch of the handset in South Africa.
“The Samsung Galaxy S4 is slimmer yet stronger, with less to hold yet
more to see. It has come up with simply unreal beauty. In the East
African market, this smart phone will be available in black mist and
white frost colour shades,” Ngeru said.
He further added that the phone has a highly crafted design
encompassing a larger screen size and battery, minimized bezel; all
housed in a light (130g) and slim (7.9mm) shape.
The phone is equipped with a 13 megapixel rear camera and also boasts
a dual camera function that allows simultaneous use of both front and
rear cameras.
“When capturing moments, users can choose from a variety of frame
effects, which blend the two pictures naturally and adjust the size of
the small picture inside the big one,” the Chief Operating Officer
revealed.
He said the phone will break language barriers through its instant translation of both speech and text.
“The Galaxy S4 brings all people closer together by breaking language
barriers. It makes international travel; a joy with ‘S Translator’
which provides instant translation, using text or voice translation on
applications including email, text message and ChatON.”
“This is also possible for both speech to text and text to speech and
ensures that you rely on the correct information whilst abroad.”
The phone also has a ‘Samsung Smart Pause’ a feature that enables the user to control the screen while looking at it.
“It ensures that tasks are effortless with innovative features that
detect your face, voice and motions to enable screen control with no
need for finger touch activation,” Ngure said.
He said they had wide range of Samsung products at a different price
to cater for all their customers while saying they will be proceeding to
launch the product in Uganda and Tanzania.
Courtesy Of Capital FM Business News
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